First the WHY, then the Trust
I hope you had time to watch our other video capture of Simon speaking about the circle of the "WHY, before HOW and WHAT".

Here's one more snippet where Simon talks about the "Split" where the "Why" and the "How" are deviating and the inherent important meaning of the "Why" gets lost.

A great lesson for leadership about the "cause" and why direct human interaction will always be most important.

Great stuff in my opinion !